For founders who are still the only one who can close
Right now you win on instinct and force of personality, and it does not scale. CloseWeave rebuilds qualification, discovery and the value story into a system your team can run, with AI put to work across the whole motion. Built by the operator who closed it, not a coach who read about it.
$25M+ closed as a Strategic Sales Leader·Trained in MEDDPICC, Command of the Message and Jeff Thull's Complex Sale
Deals closed with teams at
A career across, and trained in
The shift
You already feel it. The deals that used to turn on relationship now turn on whether you can hold the technical conversation and the commercial one in the same breath, and whether the AI is doing the work or just sitting in the pitch.
The old motion
The CloseWeave motion
Dual fluency, shown
The foundation: an engineering degree, then traceability software built where data, integration and compliance meet. He understood enterprise systems before he ever sold to the people who run them.
He designed a hybrid on-premises and private-cloud architecture to clear a regulated bank's data-residency rules, and cleared the security reviews other sellers escalate out of.
And now he builds the AI himself: an LLM-agnostic sales operating system and the scored simulation engine, the buyer, the scoring and the orchestration.
That is what dual fluency means. Not a line on a slide, but the technical conversation and the commercial one, led in the same room.
The moat, made visible
An AI buyer that pushes back like the real thing, scored live on the six things that decide enterprise deals. Everyone else hands you modules to watch. You rehearse the room.
How the practice works
We map your commercial motion across seven dimensions and find the two or three constraints holding your number back.
Qualification, discovery and a value story that survives a technical buyer, rebuilt into something a first hire can run.
Account research, outreach, call prep and the founder's own workflows, so the machine takes the busywork.
Operator delivery, fractionally, until the motion holds without you in every deal.
You keep the engine, the playbooks and the AI workflows. No dependency on us, and none on your instinct.
What we do
The commercial motion is for early-stage founders. Putting AI to work across your systems is for any team, SMB to enterprise, and not just go-to-market.
Advisory outcomes
A technically strong founder in AI deployment services, stuck on referrals. We rebuilt pricing, qualification and outbound and coached the founder-led motion. Contributed, not closed by us.
A technical founder in agentic AI orchestration and security, losing his best hours to admin. We stood up qualification and discovery and deployed AI across the workflow. Coaching outcome, the founder sold.
The Sales OS · a tool we built
An LLM-agnostic sales operating system, deployed bespoke per engagement. Measured across deployments.
Client work
A pre-seed founder winning on referrals and force of personality, but with no motion anyone else could repeat. We ran the diagnostic, rebuilt qualification and the value story around the buyer's economics, and installed the AI workflows behind research and outreach, then ran it alongside them until it held on its own.
A motion the team owns
A technical founder selling to sceptical security buyers, losing his best hours to admin and half-built process. We stood up qualification, discovery and outreach, and deployed AI across the sales and founder workflows so the machine took the busywork.
Founder hours reclaimed weekly
A founder who had made the first commercial hire but had no system to onboard them into, so every deal still routed back through the founder. We codified qualification, discovery and the value story into a playbook with the AI workflows behind it, and ran the first cycles alongside the new rep until the motion held without the founder in the room.
A playbook the next hire inherits
“Sharp, efficient and exceptionally charismatic. He consistently ranked as our top account executive, effortlessly surpassing his targets. He deeply understood the solutions he sold and collaborated seamlessly with operations. Any team would be fortunate to have him.”
Free diagnostic
A short diagnostic of your commercial motion across seven dimensions, with the two or three moves that will move your number most. On screen in minutes, no call required.
Start the scorecardThe scalable side of the same method. Practise enterprise sales conversations against the AI buyer, scored against the rubric, plus the curriculum and the prompt operating system teams use weekly.
See what is coming →Questions
Early-stage B2B technology founders, and small teams, who need a commercial motion that does not depend on the founder's instinct. Especially technical founders selling to technical buyers.
Both. Some engagements are a fixed-scope sprint that hands you a system. Others are hands-on and fractional, where we run the motion alongside you until it holds. We scope it to what the moment needs.
Outcome-oriented and agreed per engagement, a fixed base with a capped success fee tied to leading indicators the work can actually influence, never commission-only. Sprints are fixed scope and fixed fee.
A diagnostic sprint runs two to four weeks. An implementation sprint runs eight to twelve. Fractional engagements run as long as they earn their place.
AI put to work on the commercial work itself: account research, outreach, call prep and the founder's own workflows. It scales the motion without adding headcount, and we build it so your team can run it.
No. Coaching tells you what to do. We build the engine with you and leave you owning it. Operator delivery, not advice you implement alone.